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Today Omnichannel approach helps pharma and life sciences marketers build sustainable and effective communication with clients. However, many are still struggling to get into it for one or another reason – opposition to change, underestimation of its benefits, or, most frequently, lack of competent provisions on how to implement it in your pharma company. That’s […]
Our upcoming webinar is dedicated to a very specific yet, not less exciting topic – we will discuss the latest MarTech technologies within the context of an Asia-Pacific region. The online event will bring together some of Viseven’s top executives and leading regional APAC experts on November 17, 2022, at 10:30 AM CET / 15:00 […]
We are very excited to see you join us for an upcoming webinar dedicated to the modular content approach and its business advantages. Pharmaceutical companies often face communication issues when dealing with clients. As the main purpose of any business marketing is to deliver its message to the end user, it becomes a number one priority to […]
It is no secret that pharma continues to face many issues when it comes to new approaches to HCP engagement. To date, face-to-face visits have been the priority, but digitalization is gradually pushing them onto the sidelines. This movement from multichannel to omnichannel approach within pharma, life sciences, and healthcare is a process that results […]
Omnichannel is a strange system where all the elements (content, communication channels, platforms, etc.) are interconnected. Just as our brain and heart cannot function separately – it is not enough just to build an omnichannel architecture and expect it to bear fruit. That’s why pharma marketers are looking for a way to leverage a content supply chain and make the content circulate through the omnichannel system. The upcoming webinar is dedicated to a deep discussion of a more flexible approach to content creation that can make it circulate in a cohesive, customer-centered way. Themes of the discussion:
As pharmaceutical companies accelerate the digitization of their operations, many face a growing challenge: the lack of a structured system that not only stores data but also makes it easy to find, manage, and actively use — without wasting time searching for it. A pharmaceutical digital asset management (DAM) system offers a simple yet powerful […]
We live in an age where everyone is chasing innovation and creativity. While this goal sounds noble on paper, in reality, the rush often turns into an endless search for the next breakthrough, while content gets produced and published without delivering any impact. Imagine creating step-by-step guides, articles in collaboration with subject matter experts, and […]
Pharma marketing is a battlefield. Brands versus brands. Evidence versus medical myths. Marketers must be nimble enough to deliver content fast, because HCPs have limited time and often collaborate only with three or fewer companies. They also need to be persuasive enough to ensure that emotionally charged misconceptions spreading online don’t bury their facts and […]
