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Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement. Like any challenge, this shift […]
Due to COVID-19, almost every other healthcare organization has added telehealth to its services. Virtual visits have become just as important as face-to-face ones for millions of people, opening the door for numerous opportunities to provide healthcare to people who live in rural areas or have limited opportunities for travel to hospitals or clinics every […]
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