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A marketing asset is ready for launch, but gets stuck in review. Legal raises concerns, medical edits again, and the latest version is buried in a chain of emails. The deadline is slipping, and no one’s certain what’s approved. Scenes like this are common in pharma, where compliance touches every part of content, communication, and […]
Constantly pushing out obvious promotions for your products and services has never been a good marketing strategy by itself. And nowadays, it’s even more important to provide an exceptional and continuous experience to stay in people’s memories longer. Digital and non-digital have emerged into a unified hybrid environment where healthcare professionals (HCPs) and patients consume […]
The old model of “rep visits + a couple of emails” feels antiquated. HCPs don’t want repetition, but value. And value usually lies in understanding providers, connecting with them genuinely, and only delivering information that is relevant to them. The best way to connect with HCPs is talking with them face-to-face in an environment when […]
