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The most interesting and insightful pharma events to inspire you to grow and develop your life sciences business. Find all the latest information on Viseven’s upcoming conferences and presentations.
Customers are getting more digital, more mobile and more sophisticated. But what do physicians require most at this specific moment? Without doubt, relevant content, personalization, and consistency in whatever interaction they are in. The omnichannel digital transformation is not something nice-to-have, it is the obligatory approach to business in forthcoming years. Omnichannel marketing ensures that […]
Seize an opportunity to connect The fastest growing tech festival of Europe gathers tech leaders and innovators to “share a pint” and exchange experience. Who’s attending from Viseven? Yaroslava Upatova, Product Portfolio Expert at Viseven, Oksana Pashchenko – Head of Commercial Operations and Strategy at Viseven, and Yuliya Sotska, Chief Brand and Communications Officer at […]
Nowadays, top Pharma brands are chasing omnichannel experiences for their customers.Channels are the initial bet in omnichannel competition. Moreover, the more channels, the more options HCPs have. Those are like genuine bonds bridging Pharma brands and their customers in a holistic dialogue. That’s why the quest for omnichannel starts with the knowledge of major and additional […]
Digital transformation challenges, risks, and desired outcomes See if digital transformation in the pharmaceutical industry is worth the effort and resources put into it. What are the difficulties companies may encounter as they innovate? Digital transformation journey: Customer and Team Instead of just forcing the use of advanced software applications and machines, high‑touch industries must focus on […]
The supreme technological breakthrough is turning into the driving force and indispensable supplier for life sciences companies to take hold of global pharma projects and tackle the most complicated challenges. Creative content production is what should be considered first – it helps marketers mitigate any obstacles and assure the effectiveness of the provided solutions. A […]
As the quest for omnichannel goes on in life sciences, pharma marketers are revising the toolkit. Channels, methods, technologies are weighed against the cost of contact and the level of HCP engagement through each of the channels. Rep calls, although costly and tied to a schedule that is often uncomfortable for the HCP, can provide […]
A closer look at the most significant topics for the sector It is obvious that pharma cannot neglect the impact of AI. Viseven is co-sponsoring the event, and Viseven CEO, Nataliya Andreychuk participates in a panel discussion of day 1 of the event: Crucial Considerations: Navigating the Ethical Terrain of Privacy, Transparency and Regulation
Not too long ago, healthcare marketing was a straightforward game. Brochures in clinics, billboards by highways, and maybe the occasional TV spot. Fast-forward to today, and everything has changed. Patients are scrolling through health tips on social media, comparing treatments online, and expecting brands to understand their unique needs — before they even ask. The […]
Before the global pandemic, most medical congresses were held in person, letting attendees meet and network during lectures and at booths. During the COVID-19 crisis, the industry pivoted to a virtual format. Participants adapted by digitizing their content, creating remote presenter briefings, and exploring new ways to ensure high engagement. Like any challenge, this shift […]
Due to COVID-19, almost every other healthcare organization has added telehealth to its services. Virtual visits have become just as important as face-to-face ones for millions of people, opening the door for numerous opportunities to provide healthcare to people who live in rural areas or have limited opportunities for travel to hospitals or clinics every […]
